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Jaguar Land Rover is a House of Brands. Range Rover. Defender. Discovery. Jaguar.

Truly distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique.

Reimagine

It is about becoming carbon net zero by 2039. It means we are committed to ambitious Science Based Targets.

Reducing our greenhouse emissions by 54 percent across our entire supply and operations chain by 2030 compared to levels in 2019.  Transforming our vehicles to electric. By the end of the decade every model will be available with full battery power. We will launch six pure-electric models across the Range Rover, Discovery and Defender brands by 2026, starting with the all-electric Range Rover in 2024.

It is about our technology and digital services leadership.

Pioneering technologies such as our Over-The-Air capability to deliver a future of exceptional digital services, features and experiences for our clients.

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Our Open Innovation strategy means working with global start-ups and scale-ups, to bring new thinking and opportunities across seven key areas including sustainability, connectivity, and electrification.

It is about partnering with the innovators, developing strategic collaborations that allow us to lead not follow.

Reimagine is about the renaissance of Jaguar as a pure-electric brand from 2025.

A copy of nothing, Jaguar will be respectful of the past, but not bound by it. A new distinct design language built on our new in-house platform will deliver a dramatic, truly aspirational brand.

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Guided by our Planet Regenerate, Engage for Good and Responsible Business programmes, sustainability is at the heart of everything we do.

Reimagine is about partnering with the innovators, developing strategic collaborations that allow us to lead not follow.

With market-shapers like NVIDIA, we will deliver automated driving systems and AI-powered connected services in our vehicles from 2025; and with pioneers like Silicon Carbide manufacturer, Wolfspeed, we will increase the performance and range for the next generation of electric vehicles.